our services
Unlock a Confident, Authentic & Professional Image
Your image speaks long before you do. The Image Initiative, led by Internationally Certified Image and Style Consultant Martie Truter, offers tailored services that align how you look with who you are and where you’re going, personally and professionally.
Transform Your Style, Presence & Professional Image
Elevate how you show up in every room, personally and professionally.
The Image Initiative offers a suite of strategic image services, from colour analysis and style profiling to corporate image, branding, and workshops. Each experience is tailored by Martie Truter to align your appearance, presence, and wardrobe with who you are and the impact you want to make.
Our services
01.
Colour Analysis
See How the Right Colours Transform Your Presence
Discover the colours that naturally enhance your skin, eyes, and hair. Through professional colour analysis, we identify your best tones so you can look more vibrant, polished, and confident—without trying harder.
Ideal for you if:
- You’re unsure which colours suit you best
- You want a wardrobe that mixes and matches effortlessly
- You’d like to look fresher and more energised on and off camera
What you gain:
- A personalised colour palette that flatters you
- Guidance on clothing, accessories, make-up and hair shades
- A practical framework for future shopping and outfit choices
02.
Style Personality Profiling
Define a Style That Feels 100% Like You
Your style should reflect who you are—not just what’s trending. Style personality profiling helps you understand your natural style preferences and how to express them with confidence.
Ideal for you if:
- You feel your wardrobe doesn’t truly represent you
- You’re stuck between different looks and don’t know what fits
- You want clarity on what to buy and what to leave behind
What you gain:
- A clear understanding of your unique style personality
- Wardrobe guidelines aligned with your lifestyle and goals
- Confidence and consistency in how you present yourself
03.
Professional Make‑Up & Hair
Effortless Sophistication for Every Occasion
Enhancing rather than masking your features, this service creates a polished, professional look that feels natural and confident—perfect for everyday, events, or photoshoots.
Ideal for you if:
- You want a modern, professional everyday look
- You have an important event, shoot, or presentation
- You’d like techniques and tips you can use yourself
What you gain:
- A customised make-up and/or hair look that suits your colouring and features
- Practical advice on products and application
- A refined image that still feels authentically “you”
04.
Wardrobe Planning
A Wardrobe That Works Harder With Less Effort
Move beyond a closet full of “nothing to wear.” Wardrobe planning helps you edit what you own, fill in the gaps, and build a cohesive wardrobe that supports your daily life.
Ideal for you if:
- You own plenty of clothes but struggle to create outfits
- You’re navigating a new role, lifestyle, or life stage
- You want to simplify getting dressed each day
What you gain:
- A curated wardrobe that fits, flatters, and functions
- A clear list of key pieces to add
- Outfit combinations that make dressing easy and enjoyable
05.
Corporate Image
Your Image as a Strategic Business Asset
How you show up at work directly affects how you’re perceived. Corporate image consulting ensures your appearance supports your role, industry, and ambitions.
Ideal for you or your team if:
- You’re stepping into a new or more senior role
- You’re in client‑facing or leadership positions
- You want your team to project professionalism and credibility
What you gain:
- A role‑appropriate, industry‑aligned dress code strategy
- Guidance on grooming, wardrobe and visual presence
- A confident, credible, and approachable professional image
06.
Professional Branding
A Cohesive Image That Matches Your Influence
Your personal brand is expressed visually in everything from your wardrobe to your LinkedIn profile. This service refines your overall image so it consistently reflects your positioning and expertise.
Ideal for you if:
- You’re a professional, entrepreneur, or executive
- You want your online and offline presence to align
- You’re preparing for brand shoots, speaking, or media
What you gain:
- A clearly defined visual brand direction
- Wardrobe and styling aligned to your brand message
- Consistency across photos, social media, and real‑life presence
07.
Public Speaking
Presence, Delivery & Visual Impact That Hold Attention
Strong speakers are remembered for more than just their words. This service supports your body language, delivery, and visual presence so your message lands with clarity and authority.
Ideal for you if:
- You speak at meetings, pitches, or events
- You feel nervous, unprepared, or invisible on stage
- You want to leave a lasting impression for the right reasons
What you gain:
- Practical guidance on presence and body language
- Feedback on wardrobe, grooming and stage presence
- Greater confidence every time you step in front of an audience
08.
Personal Shopping
Intentional Shopping Without the Overwhelm
Skip the confusion and wasted purchases. Personal shopping focuses on targeted, strategic buys that fit your body, lifestyle, and style profile.
Ideal for you if:
- Shopping feels stressful or time‑consuming
- You’re rebuilding your wardrobe or starting fresh
- You want expert help choosing pieces that work together
What you gain:
- Pre‑selected options that suit your size, colouring and style
- A coordinated set of pieces that mix and match
- Smart investment in items you’ll actually wear
09.
Workshops & Training
Inspiring, Practical Image Training for Teams & Groups
Empower your team, group, or organisation with engaging workshops focused on personal image, professional presence, and confidence.
Ideal for:
- Corporate teams and leadership groups
- Organisations seeking a polished, cohesive brand presence
- Events, conferences, and women’s or leadership programmes
What you gain:
- Tailored content for your industry and audience
- Actionable tools participants can implement immediately
- A more confident, professional, and aligned team image